Billy
This is one of my favorite segments of American history to explore because it involves kitsch, presidential politics, capitalism and consumption: Billy Beer!
Yes, the beer of Billy Carter, America's affable marketing clown from the '70s, who just so happened to also be the President's kid brother. He was actually a pretty savvy guy who played the press like a fiddle, and profited immensely from his unique position with endorsement deals, earning him half a million dollars a year during his prime.